Loreto College - Coleraine, Co. Derry, Northern Ireland
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Students putting final touches to the packaging for their product display at the Foyleside Young Enterprise Trade Fair - View Full Size Image
Students putting final touches to the packaging for their product display at the Foyleside Young Enterprise Trade Fair
Students preparing display materials for their display at the Foyleside Young Enterprise Trade Fair - View Full Size Image
Students preparing display materials for their display at the Foyleside Young Enterprise Trade Fair
Midas Touch: the Y13 Young Enterprise team, winners of the Best Marketing award at the Foyleside Trade Fair - View Full Size Image
Midas Touch: the Y13 Young Enterprise team, winners of the Best Marketing award at the Foyleside Trade Fair
14/02/2013 LORETO STUDENTS TURN IDEAS TO ENTERPRISE GOLD

A group of Year 13 students from Loreto College Coleraine has won a major award in recognition of their hard work  in preparation for the annual Young Enterprise NI Trade Fair at Foyleside Shopping Centre, Derry, on 14th February.

The students formed a mini-company, called Midas, and put together a business plan for their company, which produces fashion items.  Back in October, the students held a bun sale to help finance their business.  Having collected plain tops and t-shirts from fellow students and sourced some at a low price, the students set to work in teams, rejuvenating the plain tops with lively, vintage-style tie-died patterns. They produced tie-die kits to sell, so that others could learn from their fashion know-how and produce stylishly redesigned garments of their own.  The team also designed fashionably minimalist packaging for use in presenting their product to customers in an attractive manner.

On 14th February, the students were ready for the challenge of the Foyleside Trade Fair, where they had the opportunity to present their product for sale to members of the public, and had to answer questions on their business plan and procedures from a panel of adjudicators.  In preparation for the event, some months ago the team received some valuable advice from BBC Young Apprentice 2011 runner-up James McCullagh, a former student of Loreto College, who is now working for a top London advertising agency.

At the Foyleside Trade Fair, the Loreto team won the award for Best Marketing, in recognition of their stylish display, innovative packaging and excellent sales pitches for their product.

Mrs Sinead McNicholl, Citizenship and Employability Co-ordinator at Loreto College, who worked with the team in preparation for this event, paid tribute to the Year 13 students on their energy, enthusiasm and teamwork throughout the exercise..  Mr Michael James, College Principal, congratulated the Loreto team and Mrs McNicholl on their success at the Trade Fair on behalf of all the staff and students of the College.